Our History

Indie South began in 2006 when designer and maker Serra Jaggar decided to become an even bigger part of the modern handmade movement by creating a platform for artists to sell their work in her adopted home of Athens, GA.  It quickly evolved into multiple events throughout the year, ranging from large festivals to more intimate pop ups. As Indie South has grown, so has the vision behind it. The once in awhile nature of the markets has evolved into a year round brick and mortar that includes workshops and gatherings. Throughout the years, one constant has remained: the community and sense of belonging fostered when people come together to appreciate craft and support small business. Indie South showcases the best independently made goods from around the Southeast and beyond. We are part of the New Southern Renaissance, a modern melting pot of innovators and traditionalists.  We welcome you to join our tribe. 

About Serra

Serra Ferguson, the founder and organizer behind Indie South Fair, has been at the forefront of the modern DIY craft movement since opening her handmade-only retail shop, Remnant, in 2002. A designer and maker herself, she traveled the country selling her wares doing 14+ shows a year before deciding to use her valuable experience as a seasoned vendor to create a marketplace in her adopted home town of Athens, GA. 

Seeing a need for Southern designers and artists to have a forum to meet the increasing demand for locally-produced, handmade goods, in 2006 she decided to expand her passion for fostering emerging designers and entrepreneurs and Indie South Fair was born. She prides herself on the personal relationships she has built with her colleagues and the artists over the years that have helped Indie South flourish. In 2016, she saw the time was nigh for expansion and opened a brick and mortar location to showcase people’s work year round as well as having a space for classes and workshops.

In addition to organizing Indie South Fair, she has worked with other festivals running their artists’ markets including AUX Experimental Music Fest, Meltasia, and Wildwood Festival. When she is not involved in some aspect of Indie South you can find her searching through flea markets and junk shops, watching friends’ bands play, or spending time at home with her husband and son.

Get in touch with Serra

Come visit

  • 470 Hawthorne Ave

    Athens, GA 30606

    Mon: Closed

    Tue-Sat: 11 am - 6 pm
    Sun: 12 pm - 3 pm